Lucerne Group of Companies (“Lucerne”, “We”, “us”, “our”) is committed to protecting and maintaining the privacy of your personal information in accordance with the mandate of the Data Privacy Act of 2012. We will keep secure and confidential all personal and sensitive information that you may provide to Lucerne, and/or those that Lucerne may collect from you (“Personal Data”).

Collection and usage of personal data

This information may be collected through www.lucerneluxe.com (“our website”) with your knowledge and permission, or involuntarily, as with IP addresses, cookies, and web beacons. We may also use the information that you provide for purposes such as communication, establishing your identity, or marketing analysis.

Personal data refers to any information about an individual that can identify that person. It does not include data where the identity has been removed (anonymous data).

We collect, use, store, and transfer various types of personal data about you. These have been grouped into the following categories:

• Identity & Contact Data: Includes your name, email address, phone number, and other contact details when you register or fill out forms on our site.
• Non-Personal Information: Includes data such as browser type, IP address, and cookies to enhance your user experience.

How the data collected is processed

We endeavor to keep your data safe and to be responsible when collecting the data. We respect the confidentiality of the personal data you have provided and do not share, sell, or release any personal data collected. Any information we collect is used for our purposes as described in this policy.

• Purpose of Collection: Your personal information is used to provide and improve our services, communicate with you, and for marketing purposes.
• Retention Period: We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation concerning our relationship with you.
• Data Sharing: We do not share your personal data with third parties except as necessary to provide our services or as required by law.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

How the data collected is processed

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Access to your personal data is restricted to employees, agents, contractors, and other third parties who have a legitimate business need to know. They will process your personal data only according to our instructions and are bound by confidentiality obligations.

We also have procedures in place to address any suspected personal data breaches. In the event of a breach, we will notify you and any applicable regulators as required by law.

Cookies Policy

Our website uses HTTP cookies (“Cookies”) to improve your online experience. By using and accessing the service provided by our website, we place a number of cookie files in your web browser for purposes such as service functionality, analytics, and advertising.

In addition to our own cookies, we may also use third-party cookies to report usage statistics, deliver advertisements, or other purposes as previously mentioned. Technical cookies are necessary for our website to work properly and thus cannot be deactivated.

You can manage your cookie preferences through your browser settings or through the ‘Cookies Settings’ on the website footer.

Rolex Section

While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy.

Changes to this privacy notice

Lucerne reserves the right to update this Privacy Policy to reflect changing legal requirements or processing practices. This notice is effective as of June 2024.

If you have any questions or concerns regarding this Policy, our privacy practices, or your communication with Lucerne, please contact us at dpo@lucerneluxe.net. The Lucerne DPO email only responds to inquiries concerning data protection.